The Art Of Marketing
Farms & Estates, Residential Properties
List With Confidence
Maximizing Your Home's Market Potential
As experienced Realtors we often see properties entering the market without a comprehensive marketing strategy. Some agents will put a property in the MLS and call it a day. However, research shows that effective marketing goes beyond the MLS listing and minimal advertising; it involves crafting a compelling narrative about your home and engaging with the right audience of buyers. As seasoned listing specialists, we go beyond basic listing services. We target specific buyers for each property we represent, craft compelling narratives, and employ advanced analytics and data-driven insights to refine our strategies continuously. This proactive approach ensures that your property remains prominent in buyers’ minds, maximizing the likelihood of a swift and lucrative sale. We are just a phone call away at 434-981-4149. Call us; we’re here and ready to ensure your real estate journey is smooth and rewarding. As a listing team we are professional, attentive and responsive.
Email or Call 434-981-4149Strategic Marketing
For Maximum Visibility
Unmatched Advertising Power
Our advertising efforts are second to none. Your property will
be showcased not only locally but also in prestigious publications such as The Washington Post, New York Times, Virginia Living, Washingtonian Magazine, and more. This ensures maximum exposure to a wide range of qualified buyers.
Vast Network and Word-of-Mouth Reach
With decades of deep-rooted connections in the
Central Virginia real estate market, we leverage our extensive network to connect with buyers directly. From personal referrals to industry insiders, our network often finds buyers before they even begin their search.
Transparency and Exclusive Representation
At McLean Faulconer, we are committed to transparency and integrity. Unlike some brokerages, we never engage in dual agency, ensuring that your interests are always exclusively represented with undivided loyalty.
Tailored Marketing Strategies:
Every property is unique, and our approach reflects that. From professional photography and virtual tours to targeted digital campaigns, we create custom strategies designed to highlight your home’s best features and attract serious buyers.
Advertising
Local Advertising
• Cville • Fine Properties • Real Estate Weekly • Adobe
MLS Reach
• Charlottesville-Albemarle Association of REALTORS® • Richmond Association of REALTORS® (when applicable) • Metropolitan Regional Information Systems, Inc. Association of REALTORS® (Northern Virginia, Maryland, and Washington D.C. areas) (when applicable) • Our agent website www.virginiacountryliving.com • Our firm’s website at www.mcleanfaulconer.com • Thousands of Realtor & Real Estate websites through IDX
A Property Brochure Is Important
A brochure is often a potential buyer’s first introduction to your property. That’s why we emphasize crafting visually striking on-line brochures. With beautiful photography and captivating storytelling, we ensure your brochure catches the attention of interested buyers and makes a lasting impression.
Professional Quality Photographs
Can Increase The Value Of Your Home
While many people believe that real estate photos are simply a way to make a home look more appealing to potential buyers, they can do much more than that. Real estate photos can help increase a home’s value by showing buyers its unique features. In addition, excellent photos make a home stand out compared to others on the market.
Our Digital Expertise: Achieving First-Page Google Rankings
Choosing a listing agent with several high-ranking Google websites is a smart move that can significantly enhance the sale of a country property. Dominant websites increase property visibility, which is essential. Furthermore, this demonstrates our proven ability to outperform competitors and highlights our credibility, determination, and skill in every aspect of our business. Our dedicated property web pages are designed to engage buyers and encourage them to submit an inquiry.
Luxury
Advertising
McLean Faulconer Inc., REALTORS® prioritize robust and impactful advertising, dedicating 25- 30% of our total revenue to marketing efforts—significantly more than the industry average of 18%. Our extensive advertising strategy ensures maximum exposure for our listings, both locally and globally. Locally, we feature properties in key magazines and newspapers to connect with the community and prospective buyers in the region. On a national and international scale, we leverage premier publications to showcase our listings to a broader audience. A sampling is below:
International Advertising
Internationally, McLean Faulconer Inc. strategically targets several prominent European publications to ensure our listings reach a discerning and global audience:
National Advertising
McLean Faulconer strategically leverages luxury publications to connect with affluent buyers, ensuring targeted exposure for high-end properties.